A sport is not just about a game. It’s about a spirit. It’s a religion connecting all its fans and followers. The logo for an athletic team or a sports event should be so much more than just the colors describing the team for the ideal brand recognition.

Whether you are planning a unique sports logo for your team or your sports equipment/apparel company, here are two cents from our expert designers for the best sports logo:

Represent your USP: List out characters that define your unique propositions. In accordance to that, select fonts, images, and colors that represent your brand.
A few universal characters to represent include

• Strength: bold, powerful fonts and colors to convey vitality
• Energy: designs creating an element of motion
• Passion: colors in sync with the passion that fuels athletes

Choose the right logo type: Make a careful call on whether you want to include typography, imagery or a combination of both. Typography is good to focus on the brand name, with style element being reflected in the placement of letters. Imagery, on the other hand, can describe specifics related to the brand. For instance, soccer equipment brand can use a soccer ball as an image. However, avoid using clichés or abstract images.

An important point to remember is to design the logo in a fashion that it looks good in all sizes.

• Harness the power of color psychology:

Putting together a perfect sports logo requires an understanding of both design and psychology.

Worried how to manifest your unique vision in the perfect sports icon?